Long consultation cycles, high-value contracts: don't let any applicant go cold halfway
A family spends months choosing a country and a school and hunting for scholarships before signing a study abroad contract; a company needs several rounds with HR before approving a training budget. Nex helps study abroad consultancies and corporate training providers build trust through expertise, capture leads via seminars and webinars, and track every application through the long cycle with a CRM.
- Study abroad consultancies (Australia, Canada, USA, UK, Korea, Japan, Germany)
- Certificate exam prep centres that also offer study abroad advice
- Vocational and summer study abroad consultancies
- Corporate and in-house training companies
- Providers of training programmes for HR and L&D departments
The challenges you're facing
Nex understands the operations and enrolment realities of study abroad and B2B training.
Plenty of leads, few who actually go
Many people ask 'how much does studying in Australia cost?' and then go silent; advisers waste time on leads without the funds or eligibility.
Applications drag on for months and slip through the cracks
From the first consultation to the offer letter, visa and departure is a long process; tracking it on Excel means applications get forgotten at key milestones.
Empty study abroad seminars and webinars
Sign-ups are high but attendance is low, and there is no follow-up plan after the event to turn attendees into contracts.
Corporate training struggles to reach decision-makers
B2B training providers rely on personal connections, with no channel for HR directors and L&D managers to find and trust their programmes.
What Nex does for you
Four solution pillars, designed specifically for study abroad and B2B training.
Build trust through expertise
- Country-by-country content: costs, scholarships, visa requirements, courses with good settlement prospects
- Sign-up campaigns for study abroad seminars, scholarship fairs and webinars
- Website/SEO with in-depth articles for HR teams on corporate training programmes
Qualify leads and nurture them through a long cycle
- Chatbot asks destination, study level, intended start date and budget to score leads
- Automatic reminders for seminars and webinars, and follow-up materials after the event
- Reminders for application deadlines, intakes and visa appointments for every student
One CRM for every application and every contract
- Study abroad pipeline: consultation, school application, offer letter, visa, departure
- B2B pipeline: needs assessment, proposal, quotation, contract, class delivery
- Dashboard of contracts by country, lead source and adviser
Standardise the long-term consultation process
- Map the family's study abroad journey from first enquiry to the student enrolling overseas
- Write consultation scripts, post-seminar follow-ups and post-departure care
- Build a capability profile and proposal process for corporate clients
The customer journey Nex supports
From the moment customers discover you to when they return and refer others.
SEO articles, videos and ads by country and scholarship; in-depth articles for HR teams.
Landing pages and a chatbot capture details, score leads and send attendance reminders.
The CRM assigns leads to the right adviser and logs every consultation or quotation round.
Track application, offer letter and visa milestones, or class delivery schedules for corporate clients.
Look after students and parents, collect corporate reviews, invite referrals and renewals.
Recommended products
Technology from the Nex ecosystem that keeps operations lean and results measurable.
Nex Software
A CRM and website built around the multi-stage pipeline of study abroad applications or corporate training contracts, with AI integration.
nexsoftware.vn →
Nex Ads
Brings study abroad enquiries from multiple fanpages into one place and tracks ad cost per seminar sign-up.
ads.nexagency.vn →Enough in-depth content across multiple countries and several seminar campaigns a month, plus an advanced dashboard to track long pipelines.
Channels to focus on
- Google Search
- Capture people searching 'study in Canada', 'Australia scholarships' or 'staff skills training'.
- Website/SEO
- In-depth articles are where parents and HR teams check your expertise.
- Facebook Ads
- Drive sign-ups for study abroad seminars and scholarship fairs by region.
- YouTube
- Webinars, interviews with overseas students and videos explaining the visa process.
- Zalo OA
- Keep parents updated on application progress over many months.
Metrics Nex tracks with you
- Sign-up → seminar/webinar attendance rate
- Measures reminder effectiveness and lead quality.
- Lead → signed contract rate
- The core metric when every contract is high-value.
- Average time from consultation to signing
- Shows whether your sales cycle is speeding up or slowing down.
- Referral and partnership renewal rate
- Satisfied students and corporate clients are your cheapest source of leads.
Frequently asked questions
How do I filter study abroad leads who are likely to actually go?
A chatbot and form ask destination, study level, intended start date and budget up front. The CRM scores leads on this so advisers call the right applicants first.
Are in-person study abroad seminars or webinars more effective?
They complement each other: seminars build trust face to face with parents, while webinars reach people further away. What matters is the reminder sequence beforehand and the follow-up afterwards.
Do corporate training providers need online marketing?
Yes. HR directors usually search and read up before getting in touch. A clear website, in-depth articles and a capability profile get you onto their shortlist.
Can the CRM track applications that run for a whole year?
Yes. The pipeline is built around each milestone, such as school application, offer letter and visa, with automatic reminders so no application is forgotten.
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Contact Nex to build a consultation pipeline and seminar campaign for your organisation's next intake.