From placement test to next course: classes that are always full
English, IT and STEM centres compete street by street: parents compare native teachers, Cambridge curricula, Robotics classes and fees at three or four places before booking a placement test. Nex helps your centre attract the right parents and students, convert after the trial class, then keep students moving up a level with progress reports and automated reminders.
- Young learners' English centres (Starters, Movers, Flyers)
- IELTS, TOEIC and business English centres for working adults
- Other language centres: Japanese, Korean, Chinese
- Office IT centres: MOS, IC3
- STEM, Robotics and kids' coding centres (Scratch, Python)
The challenges you're facing
Nex understands the operations and enrolment realities of English, IT and STEM centres.
Placement test sign-ups who never show up
Parents fill in a free test form on Facebook, then don't answer the phone. Test slots sit empty while ad spend keeps running.
Trial classes that don't convert
After the trial class, advisers have no clear test results or feedback to send parents, so decisions drag on and slip away.
Course ends, student leaves
Students stop after finishing a level or hitting their target band; the centre doesn't suggest the next step before the course ends.
Running many classes and shifts on Excel
Levelling, shift changes, make-up lessons and collecting fees per course or per month are all manual, error-prone and eat up admin hours.
What Nex does for you
Four solution pillars, designed specifically for English, IT and STEM.
Prove quality with student results
- Real classroom videos: speaking sessions with teachers, Robotics builds, young learners' coding projects
- Free level-test campaigns before summer and ahead of each new intake
- Optimise Google Maps for every branch so parents find you when searching 'English centre near me'
Book tests and trial classes right in the chat
- Chatbot asks age and goal (IELTS, conversation, Cambridge), then books a placement test
- Zalo reminders for tests and trial classes, plus test results with a recommended learning path
- Remind parents of next-course fees and new-level start dates before the current course ends
Manage classes by level, shift and course
- CRM tracks each student from test form to enrolment, by ad source
- Level-based class placement, Vietnamese and native teacher management, QR attendance, make-up lessons
- Send progress reports and mid-course test scores to parents via app/Zalo
Design learning paths that keep students long-term
- Build multi-level pathways so every course leads into the next
- Write adviser scripts for after the placement test and the trial class
- Position your centre on its strengths: method, teachers, guaranteed outcomes
The customer journey Nex supports
From the moment customers discover you to when they return and refer others.
Classroom videos, student results and Google Maps get your centre on the shortlist.
Chatbot books the test, sends reminders and logs learning goals in the CRM.
Send test results and a recommended path, remind of intake offers and collect fees via VietQR.
QR attendance, progress reports and teacher feedback sent to parents regularly.
Next-course reminders before the end, returning-student offers and a refer-a-friend programme.
Recommended products
Technology from the Nex ecosystem that keeps operations lean and results measurable.
Nex Edu
Built for training centres: enrolment, class scheduling, QR attendance, VietQR fee collection, parent notifications via Zalo/SMS and revenue reports by branch.
nex.edu.vn →
Nex Ads
Brings messages from every branch's fanpage into one inbox and shows ad cost per placement test sign-up.
ads.nexagency.vn →Ideal for centres adding classes or branches: enough content for every intake, plus a parent chatbot and class and teacher management.
Channels to focus on
- Facebook Ads
- Promote free level tests targeted by age and area.
- Google Maps
- Parents choose a centre near home or near their child's school.
- TikTok
- Clips of students speaking English and building robots prove your quality.
- Google Search
- Capture people searching 'IELTS prep' or 'office IT courses' in your area.
- Zalo OA
- Send test results, progress reports and fee reminders to parents.
Metrics Nex tracks with you
- Test sign-up → test attendance rate
- Measures lead quality and the reminder process.
- Trial class → enrolment rate
- Measures how persuasive your trial class and consultation are.
- Level-up/next-course rate
- Long-term students drive your centre's revenue.
- Average class size
- Each session is only profitable when the class is full.
Nex is the media partner of Army English, a practical-English centre in Da Nang, working as its outsourced marketing department.
View details →Frequently asked questions
Won't free placement test ads attract the wrong audience?
They can, if the form is too simple. Nex uses a chatbot to ask age, learning goal and area first to qualify leads, and sends reminders to raise test attendance.
Does a small single-branch centre need management software?
Once you run more than a few classes, scheduling, make-up lessons and fee collection on Excel start eating hours. Nex Edu lets your admin team do all of this in one system.
How do I get more students to continue to the next level?
Send regular progress reports, advise on the next path a few weeks before the course ends, and offer early-bird deals for returning students.
Does Nex also work with STEM and Robotics centres?
Yes. For STEM, content focuses on what students build, hands-on workshops and the pathway from Scratch to advanced coding.
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Ready to grow with Nex?
Book a consultation and Nex will design a placement test campaign and level-up pathway for your centre.