Fill your entry classes and keep parents engaged throughout the 12-year journey
Parents choose a nursery, primary or all-through school on trust: they ask detailed questions about school lunches, transport and form teachers, and want to see the school in person before paying a reservation deposit. Nex helps your school tell that story on Facebook, TikTok and Google Maps, then turns every enquiry into a school visit, an enrolment and a digital school–home diary for parents.
- Private nursery schools and independent nursery groups
- Private and bilingual primary schools
- All-through school groups (nursery to upper secondary)
- Private lower and upper secondary schools
- International and bilingual schools offering Cambridge/IB programmes
The challenges you're facing
Nex understands the operational and admissions realities of Nursery & K-12 schools.
Intake admissions are squeezed into a few months
Parents research schools for nursery, Year 1 and Year 6 from the end of the previous year until May; schools that show up late find reservation lists already closed.
Parents ask a lot, and the admissions team can't keep up
Evenings and weekends bring a flood of questions about termly fees, day boarding, pick-up times and school transport; a slow reply means a lost family.
School visits that don't turn into applications
Many parents attend an open day or taster lesson, then go quiet because no one reminds them of application and deposit deadlines.
Current parents rarely receive proactive care
Fee notices, menus and academic results are scattered across class Zalo groups, making re-enrolment and referrals hard to manage.
What Nex does for you
Four solution pillars, designed specifically for Nursery & K-12 schools.
Build parents' trust before the intake admissions season
- 'A day at school' videos: drop-off, lunch, nap time and extracurricular activities
- Facebook and TikTok ad campaigns driving school visit and taster lesson registrations
- Optimise Google Maps so your school is the first result when parents search 'nursery schools near me'
Reply to parents 24/7 and never miss a school visit
- An admissions chatbot answering questions on fees, day boarding, school transport and age requirements
- Automatically book school visits and remind parents the day before each open day
- Zalo reminders for application deadlines, reservation deposits and start-of-term fees
Digitise everything from enrolment forms to the school–home diary
- An admissions CRM tracking every family from first enquiry to confirmed reservation
- An app/Zalo for parents to view attendance, menus, notices and teacher feedback
- Manage termly fees, day-boarding and transport charges, and outstanding balances for each class
Position your school clearly among the many options in your area
- Map the parent journey from first search to the child's first day
- Design open-day and admissions consultation processes with scripts that secure reservations
- Train admissions staff and form teachers to look after new parents
The customer journey Nex supports
From the moment customers discover you to when they return and refer others.
Content about your curriculum, facilities, kitchen and teaching staff appears on Facebook, TikTok and Google Maps.
Landing pages and the chatbot take registrations for open days and taster lessons, sending schedules and reminders automatically.
The CRM logs every consultation, reminds the admissions team to call back and reminds parents of deposit deadlines.
The app/Zalo sends attendance, menus, class notices and termly fees to parents.
Re-enrolment reminders for the new school year, sibling discounts and a parent referral programme for new families.
Recommended products
Technology from the Nex ecosystem that keeps operations lean and results measurable.
Nex Edu
Brings admissions, QR attendance, VietQR fee collection and parent notices via Zalo/SMS into one system, with outstanding-balance reports for each campus.
nex.edu.vn →
Nex Ads
A shared Messenger inbox ensures the admissions team never misses a parent's message at peak times, and shows the ad cost per school-visit registration.
ads.nexagency.vn →20 posts and 4 videos a month for the intake admissions season, plus a parent chatbot and class and teacher management to look after enrolled families.
Channels to focus on
- Facebook Ads
- Target parents with children of intake age within your school's catchment radius.
- Google Maps
- Parents search for nearby schools and check photos and reviews before visiting.
- TikTok
- Everyday classroom videos reassure parents faster than any leaflet.
- Zalo OA
- The channel parents use every day for notices, fee reminders and event schedules.
- Community seeding
- Local parent groups are where families ask each other which school to choose.
Metrics Nex tracks with you
- School visit registrations
- The earliest indicator for the intake admissions season.
- Visit → reservation rate
- Measures the quality of open days and consultations.
- Re-enrolment rate for the new school year
- Students who stay are the school's most stable revenue.
- Families from referrals
- Reflects how satisfied current parents are.
BeeKids is one of Nex's flagship clients in children's education.
Frequently asked questions
When should a nursery school start its admissions campaign?
Build your content and Google Maps presence at least 2–3 months before peak season. Parents start looking for a school for the new year from the end of the previous year, so ads inviting school visits need to run before they finalise their reservation shortlist.
Can the chatbot answer questions about fees, day boarding and school transport?
Yes. Nex builds chatbot scripts around your school's actual fee schedule and policies; anything a parent needs to discuss privately is passed to the admissions team along with the details already collected.
How do all-through schools with multiple campuses manage everything?
The CRM and Nex Edu track records, fees and outstanding balances by campus and school level, and the leadership team sees consolidated reports on a single screen.
Beyond new admissions, how does Nex help retain current parents?
Nex sets up a Zalo OA channel and app so parents receive attendance, menus and class notices, plus re-enrolment reminder campaigns and a referral programme for new families.
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Ready to grow with Nex?
Book a consultation and let Nex plan next year's intake admissions for your school.