Show students and parents clearly: train here, graduate into a job

Parents remain sceptical of vocational training

Many families want their child to get into a public upper secondary school or university at all costs, so vocational guidance after Year 9 is often rejected from the outset.

Great programmes nobody knows about

Industrial electrics, automotive technology and culinary arts are in demand by employers, yet students only know a handful of familiar programmes.

Multiple intake rounds that are hard to track

The school recruits in several rounds a year, with applications coming from lower secondary school talks, fanpages and referrers, scattered across notebooks and Excel files.

First-year drop-outs

Some students drop out in the first semester, leaving classes short, fees lost and the school's reputation dented.

Put your workshops and job outcomes on screen

• TikTok videos of students practising in the workshop: repairing vehicles, wiring circuits, cooking in the kitchen
• 'A day on placement' content and stories of alumni in work
• Facebook ads targeting parents of Year 9 and Year 12 students in neighbouring districts and provinces

Career guidance for students and parents

• A chatbot suggesting programmes based on each student's interests, academic record and location
• Automatic answers on fee waivers, accommodation and parallel general education
• Reminders for each intake's enrolment dates and required documents

Manage everything from applications to class sizes

• A CRM collecting applications from lower secondary school talks, fanpages and referrers
• QR attendance in classrooms and workshops, with alerts for students missing sessions
• Manage fees, fee waivers and outstanding balances for each intake

Position the school on employment outcomes

• Choose flagship programmes to promote based on local hiring demand
• Design careers guidance programmes for lower and upper secondary schools
• Build partnerships with businesses for internships and recruitment, and use them as marketing stories

Hands-on videos and employment stories appear on students' and parents' TikTok and Facebook feeds.

A chatbot and programme landing pages answer questions on costs, fee waivers, accommodation and qualifications.

The CRM tracks applications for each round and sends reminders for documents and enrolment dates.

QR attendance, progress updates to parents and early warnings for students at risk of dropping out.

Connect students with employers and turn their job success stories into content for the next intake.

Enough hands-on videos and ads to cover multiple programmes, plus class and teacher management so the school can track class sizes across intake rounds.

Channels to focus on

TikTok

Real hands-on skills videos persuade students faster than any pitch.

Facebook Ads

Reach parents in neighbouring districts and provinces by their children's age.

Zalo OA

The channel parents already use for enrolment and fee notices.

Google Maps

Parents check the school's location, accommodation and reviews before visiting.

Community seeding

Job groups and local parent groups are where vocational training gets discussed.

Metrics Nex tracks with you

Applications per intake round

Tracks progress against targets through the year.

Application-to-enrolment rate

Measures follow-up after registration.

First-year drop-out rate

Protects class sizes and the school's reputation.

Businesses offering internships

Proof of graduate outcomes for admissions marketing.

On 05/04/2026, Nex signed an MOU with FPT Polytechnic Da Nang at Bee Matching 2026, an event connecting the school with more than 25 businesses.