Put your EdTech platform in front of the schools and centres that need it

Marketing features instead of speaking the school's language

Your website lists SCORM, APIs and permissions, while centre owners just want to know whether it cuts admin work and stops lost tuition fees.

Plenty of demos, few trial activations

Schools and centres sign up for a trial, never create a class or invite teachers, then forget about it once the trial ends.

Sales cycles tied to the academic calendar

Schools only switch systems in summer or before the new academic year; miss that window and you wait another year.

Customers churn after year one

Teachers never get comfortable with it, data entry is left half-done, and at renewal time the school sees no reason to continue.

Speak the language of education buyers

• Reframe your messaging from features to operational outcomes: attendance, fee collection, reports for parents
• SEO and Google Search content for keywords like ‘centre management software’ and ‘LMS for schools’
• Product demo webinars for each segment: language centres, private schools, corporate training

Drive trial users to activation

• A chatbot asks about institution type, student numbers and current systems to qualify leads before the demo
• Email and Zalo sequences guiding each day of the trial: create a class, invite teachers, add students
• Score trial accounts by usage so your sales team calls the right people

Integrate and extend your product

• Nex Software supports web/app development, AI integration or connecting your platform to a CRM
• Build landing pages, trial sign-up portals and demo booking that feed straight into your CRM
• A dashboard tracking the journey from lead → trial → paid → renewal

Go-to-market strategy for education

• Map how schools and centres buy: who uses it, who approves it, who pays
• Design pricing plans, trial packages and a campaign calendar around the academic year
• Train your sales and customer success teams on how centres and schools operate

Content that solves schools' and centres' operational problems, appearing on Google, Facebook and YouTube.

Segment-specific landing pages, a qualifying chatbot and demo scheduling straight into your CRM.

Automated onboarding sequences for each activation step, alerting sales when an account goes quiet.

Track data import and teacher training so the school is up and running in its first term.

Usage reports ahead of renewal, new feature introductions and invitations for happy customers to share their stories.

Unlimited ad campaigns to test many segments at once, plus a full chatbot and a dedicated web/app for your trial and demo booking portal.

Channels to focus on

Google Search

Centre owners and schools search for software when they have a specific need.

Website/SEO

Comparisons, guides and pages for each institution type bring a steady flow of quality traffic.

Facebook Ads

Reach centre owners through industry groups and invite them to webinars and trials.

YouTube

Product tutorial videos that sell while easing the load on your support team.

Zalo OA

Nurture trial users and existing customers in line with how Vietnam's education sector works.

Metrics Nex tracks with you

Qualified demo bookings

Filter for schools and centres of the right size and needs.

Trial activation rate

Accounts that have created classes and invited teachers are the ones likely to pay.

Trial → paid conversion rate

The core metric for any subscription software business.

Churn rate at renewal

Retaining customers into year two drives long-term growth.