More applications and fewer no-show applicants every admissions season
Year 12 students choose their programme and university on TikTok and in older students' groups, long before submitting their preferences. Nex helps universities and colleges show up exactly where applicants are scrolling, then follows each one from their transcript-based application to the day they confirm enrolment.
- Private and financially autonomous universities
- Faculties, institutes and international joint programmes within public universities
- Multi-disciplinary colleges
- Postgraduate, second-degree and top-up programmes
- University admissions and communications offices
The challenges you're facing
Nex understands the operational and admissions realities of Universities & Colleges.
Applicants no longer read brochures
Year 12 students research programmes through short videos, reviews from older students and 'admissions Q&A' groups, not through university websites.
Plenty of applications, few enrolments
Applicants apply to several institutions; after receiving an offer, your institution lacks a follow-up channel, so enrolment confirmation rates stay low.
Advisers overwhelmed at peak times
After exam results and during the preference-adjustment period, fanpages and hotlines receive thousands of questions about entry scores, subject combinations, tuition and accommodation.
No idea which programmes or channels drive applications
Ad budgets are split evenly across all programmes, while the admissions office can't measure cost per application by programme or province.
What Nex does for you
Four solution pillars, designed specifically for Universities & Colleges.
Be present on TikTok and in Year 12 students' groups
- TikTok video series on student life, labs and internships for each programme
- Seeding in high-school student groups, freshers' groups and admissions Q&A groups
- Facebook and Google ads by programme and province ahead of transcript-based and exam-score admissions deadlines
24/7 admissions advice during peak season
- An AI admissions adviser answering questions on last year's entry scores, subject combinations, tuition and scholarships
- Lead scoring by interest level so admissions staff call the right applicants
- Reminders for application deadlines, enrolment confirmation and freshers' day
One CRM for every admissions application
- A CRM tracking applicants by programme, province, high school and channel
- A dedicated admissions landing page for each programme, with an application form
- A dashboard of applications, offer-to-enrolment rate and cost per application
A 12-month admissions plan
- Plan communications from the start of Year 12 to enrolment day
- Allocate budget between flagship programmes and those needing to hit targets
- Train admissions advisers and student ambassadors to create content
The customer journey Nex supports
From the moment customers discover you to when they return and refer others.
TikTok videos, programme reviews and seeding in student groups get your institution onto the shortlist.
Programme landing pages and an AI chatbot capture applicant details, subject combinations and province.
The CRM flags transcript-based and exam-score admissions deadlines, and admissions staff call by lead score.
Zalo and email nurture sequences invite applicants to join freshers' groups and the enrolment day.
Current students create content and share their experiences for the next intake.
Recommended products
Technology from the Nex ecosystem that keeps operations lean and results measurable.
Nex Ads
Bring messages from multiple faculty and programme fanpages into one inbox, with ad cost per enquiry reported by programme.
ads.nexagency.vn →
NexGigs
Connect students with employers for jobs and internships, giving your institution more graduate-outcome evidence for admissions marketing.
nexgigs.vn →
Nex Software
Build admissions portals, web/apps and CRM and AI integrations around your admissions office's own processes.
nexsoftware.vn →University admissions season needs 30 posts and plenty of videos a month, an ad budget with unlimited campaigns and a full chatbot to handle peak-season enquiries.
Channels to focus on
- TikTok
- Where Year 12 students explore programmes and student life.
- Community seeding
- Student and fresher groups sway decisions more than ads do.
- Facebook Ads
- Target by province, age and each admissions round deadline.
- Google Search
- Capture applicants searching for your entry scores, tuition fees and programmes.
- Website/SEO
- Programme and admissions pages are where applicants and parents verify information.
Metrics Nex tracks with you
- Applications by programme
- Directly measures admissions season performance.
- Offer-to-enrolment confirmation rate
- Reflects the level of no-show applicants and the quality of follow-up.
- Cost per application
- Helps allocate budget across programmes and channels.
- Engagement in high-school student groups
- An early indicator of interest before the admissions season.
Nex ran a viral TikTok video series and seeding across more than 50 student groups during admissions season, recording +45% applications. Nex has also signed MOUs with FPT University Da Nang, FPT Polytechnic Da Nang and the University of Foreign Language Studies – University of Da Nang.
View details →Frequently asked questions
When should university admissions marketing begin?
Start at the beginning of Year 12, or even the end of Year 11. By the time students reach the transcript-based admissions round, they usually already have a shortlist.
Does TikTok actually generate university applications?
TikTok builds awareness and emotional connection; applications come when videos lead to a landing page and chatbot, followed up by admissions staff. The project with FPT University Da Nang, combining TikTok and seeding, recorded +45% applications.
How can we reduce applicants who receive an offer but don't enrol?
Nex sets up a post-offer nurture sequence via Zalo, email and freshers' groups, reminding applicants of enrolment confirmation deadlines and answering questions on accommodation, tuition and scholarships.
Can Nex work with individual faculties and programmes?
Yes. Each faculty or joint programme can have its own landing page, ad campaigns and reports, all feeding into one shared admissions CRM.
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Ready to grow with Nex?
Talk to Nex about a 12-month admissions plan for your institution's next intake.