Fill trial classes and keep members renewing after peak season
Gyms and yoga or pilates studios are packed in January and before summer, then empty out as members quit after a few weeks. Nex helps you bring the right people to trial sessions, close memberships at the front desk and keep check-ins steady so members renew instead of disappearing.
- Independent gyms and multi-branch gym chains
- Studio yoga, hot yoga, yoga bay
- Reformer and mat pilates studios
- 1-to-1 PT studios and boutique fitness
- Group-X classes: Zumba, aerobics, body combat
- Gyms in hotels, resorts and apartment complexes selling external memberships
The challenges you're facing
Nex understands how gyms, yoga and pilates studios operate and win members.
Packed in January, empty by April
Revenue piles up in the New Year resolution rush and the pre-summer weight-loss season; the rest of the year, group-X classes are only half full.
Trial done, then silence
Prospects book a trial via inbox but don't turn up, or they come, train and leave before sales can pitch a 3, 6 or 12-month package.
Members drop out before their package expires
Nobody notices who hasn't checked in for two weeks, so by the time the package expires, the member has moved to a gym closer to home.
Messy class times, reformer slots and PT schedules
Booking pilates reformer classes, PT sessions and make-up sessions via personal Zalo leads to double-booked slots, empty classes and trainers waiting for members.
What Nex does for you
Four solution pillars, designed specifically for gyms, yoga and pilates.
Bring in trial visitors from within your gym's radius
- Transformation videos and behind-the-scenes class content on TikTok and Reels, featuring consenting members
- Facebook and TikTok ad campaigns targeting 3–5 km around your gym for Tet and summer
- Optimise Google Maps so you appear when people search for "gym near me" or "yoga near me"
Never miss a trial booking
- A chatbot answers package prices and class times, and books trial sessions right in the inbox, even at 11pm
- Trial reminders 2 hours ahead to cut no-shows
- Automatic messages when members haven't checked in for 10–14 days and before their package expires
Memberships, check-ins and class timetables in one place
- A CRM that tracks each customer from trial session to purchased package and expiry date
- QR check-in, plus management of group-X timetables, reformer slots and PT schedules
- Collect membership fees via VietQR, with revenue reports by branch and by trainer
Package design and front-desk closing scripts
- Review your monthly, quarterly, annual and PT packages to reduce reliance on peak season
- Build a post-trial sales script for reception and PTs
- Train the sales team to read check-in data and look after members at risk of dropping out
The customer journey Nex supports
From the moment customers discover you to when they return and refer others.
Reach residential areas and offices around your gym with class videos, before-and-afters and seasonal offers.
Chatbot and forms capture trial bookings, send automatic reminders and pass them straight to the receptionist on duty.
Post-session sales script, same-day sign-up offers and VietQR payment at the front desk.
Track training frequency, nudge members who've been absent a while, and send new class timetables via Zalo.
Renewal reminders 15 days ahead and bring-a-friend offers to attract new members.
Recommended products
Technology from the Nex ecosystem that keeps operations lean and results measurable.
Nex Edu
Manage memberships, class timetables and PT schedules, QR check-in and VietQR payments in one system, with reports by branch.
nex.edu.vn →
Nex Ads
Bring pricing enquiries and trial bookings from all your branch fanpages into one inbox, and see ad spend per trial visitor.
ads.nexagency.vn →Enough videos and shoots for monthly class content, plus class management, trainer management and a member care chatbot for gyms running many time slots.
Channels to focus on
- TikTok
- Workout videos, transformations and the buzz of group-X classes spread fast among 20–35-year-olds.
- Facebook Ads
- Target a radius around your gym and run seasonal trial offers.
- Google Maps
- People searching for a gym or yoga nearby often decide within minutes based on location and reviews.
- Zalo OA
- Send class timetables, PT session reminders and renewal reminders to existing members.
- KOL/KOC
- Trainers and members with local influence help new yoga and pilates classes earn trust.
Metrics Nex tracks with you
- Trial session attendance rate
- Measures booking quality and the effectiveness of reminders.
- Conversion rate after trial session
- Shows whether the front-desk sales script is working.
- Check-ins per member per week
- The earliest warning sign of a member dropping out.
- Membership renewal rate
- Drives steady revenue outside peak season.
Frequently asked questions
Beyond January and summer, how can a gym keep attracting new members?
Nex plans year-round themed content and campaigns, such as 30-day challenges, new classes and bring-a-friend offers. Alongside this, we focus on lifting renewal rates so revenue doesn't depend on the season.
Can the chatbot book trial sessions and reformer slots?
The chatbot can take trial bookings, ask for preferred time slots and pass them to reception to confirm. Combined with Nex Edu, class schedules and slots are managed centrally to avoid double-booking.
Does a small, single-site gym need a CRM?
Even a few dozen memberships expiring each month is worth tracking. A CRM shows you who is about to expire and who hasn't checked in for a while, so you can call at the right moment.
Do members need to give consent before appearing in videos?
Yes. Nex only uses members' images once the gym has their consent, and we can film with trainers or models if members prefer not to appear on camera.
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Ready to grow with Nex?
Book a session with Nex to review your gym's trial funnel and renewal rate before the next peak season.