Full swimming classes all summer, students retained through every belt grading
Swimming centres run at full capacity for three summer months, martial arts clubs depend on students progressing through every belt, and dance classes need performances to keep the spark alive. Nex helps you enrol in the right season, retain students through each milestone and keep parents informed of their child's progress.
- Martial arts clubs: Taekwondo, Karate, Vovinam, Boxing, MMA
- Swimming centres for children and adults, with intensive summer courses
- Swimming pools offering course-based lessons
- K-pop, hip hop, children's ballet and dancesport classes
- Dojos and martial arts clubs in schools and community centres
The challenges you're facing
Nex understands how martial arts, swimming and dance programmes operate and enrol students.
Swimming classes overloaded in June, empty in November
Parents rush to sign up for intensive swimming courses at the start of summer, leaving the centre short of instructors and lanes; once summer ends, the pool is empty.
Students quit after their first belt
Once children finish their yellow or green belt, parents pull them out because they can't see the next step or why they should continue.
Parents worry about safety and ask a lot of questions
Questions about coach-to-child ratios, pool depth, protective gear and coach certifications come in daily via inbox, and no one can answer them in time.
Gradings, performances and make-up lessons managed by hand
Grading lists, grading fees, end-of-course performance line-ups and rained-off make-up lessons all live in notebooks and Zalo groups.
What Nex does for you
Four solution pillars, designed specifically for martial arts, swimming and dance.
Seasonal and milestone-based enrolment
- Intensive swimming campaigns opening early registration from April, before parents commit elsewhere
- Videos of belt gradings, tournaments and end-of-course dance performances on TikTok and your Fanpage
- Safety features showing the pool, protective gear and coaches in action to reassure parents
Reply to parents fast, remind them at the right time
- A chatbot answers questions on swimming course schedules, age requirements, fees and what to bring, and handles trial lesson sign-ups
- Reminders for belt gradings, grading fees and performance rehearsals via Zalo
- Notify every parent in the class of schedule changes when the pool is under maintenance or it rains
Manage courses, belts and tuition
- A CRM that tracks each martial arts student by belt and each child by swimming level
- QR attendance, class management by swimming lane or dojo, and make-up lesson scheduling
- Collect course fees and grading fees via VietQR, with outstanding balance reports by class
Design pathways that keep students coming back
- Build a clear multi-level pathway: from basic to technique swimming, from white belt to black belt
- Design follow-on courses after summer to keep children from intensive swimming courses
- Train coaches to send parents progress feedback after each stage
The customer journey Nex supports
From the moment customers discover you to when they return and refer others.
Reach parents within easy drop-off distance with class videos, belt ceremonies and performances.
A chatbot answers questions on safety, age groups and schedules, and books trial lessons or swimming assessments.
Place students by level, collect tuition via VietQR, and send timetables and kit lists.
Take attendance, send grading reminders, and share results and progress feedback with parents.
Invite sign-ups for the next level, sibling discounts and bring-a-classmate offers.
Recommended products
Technology from the Nex ecosystem that keeps operations lean and results measurable.
Nex Edu
Manage classes by belt or swimming level, QR attendance, collect tuition and grading fees via VietQR, and notify parents via Zalo/SMS when schedules change.
nex.edu.vn →
Nex Ads
Bring parents' enquiries about summer swimming courses and martial arts classes into one shared inbox, and track ad spend per registration.
ads.nexagency.vn →Enough shoots to capture gradings, tournaments and performances, plus a parent chatbot and class and coach management for clubs running many sessions.
Channels to focus on
- Facebook Ads
- Reach parents of 4–14-year-olds around your pool or dojo before summer.
- TikTok
- Sparring clips, belt gradings and K-pop choreography appeal to children and parents alike.
- Google Maps
- Parents search for swimming lessons or martial arts classes nearby and check reviews before calling.
- Zalo OA
- The main channel for informing parents of schedule changes, grading dates and results.
- Community seeding
- Neighbourhood parent groups often ask for trusted places for their children to learn swimming or martial arts.
Metrics Nex tracks with you
- Monthly fill rate of swimming lanes and martial arts sessions
- Measures reliance on summer and how well off-season courses perform.
- Progression rate to the next belt or level
- The most important retention metric for martial arts and swimming.
- Early registrations before summer
- Shows whether the early-season campaign closed sign-ups ahead of competitors.
- Attendance rate per class
- Frequent absence is a sign a child is about to quit.
Nex has partnered on communications for martial arts clubs such as Dragon MMA.
Frequently asked questions
When should we start advertising summer swimming courses?
Open registration early, from around April, when parents start planning their children's summer. Nex splits the campaign into early registration, peak and end-of-season gap-filling phases.
How do we keep students after their first belt?
Parents need to see their child's pathway and progress. Nex helps you publish the belt pathway, send feedback after each grading and invite sign-ups for the next level right after the belt ceremony.
Do dance classes need different content from martial arts and swimming?
Yes. Dance classes sell on inspiration and the stage, so content centres on choreography, end-of-course performances and music trends, while swimming and martial arts emphasise safety and discipline.
How do we tell parents when it rains or the pool is under maintenance?
With Nex Edu and Zalo OA, you send one notice to every parent in the class and schedule make-up lessons in the system, instead of messaging each person.
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Ready to grow with Nex?
Contact Nex to plan enrolment for summer swimming courses, martial arts and dance classes before parents commit elsewhere.