Nguyen Nhat Nam is the founder and CEO of Nex Agency Communications Co., Ltd. – a marketing agency specialized in Education & Training in Da Nang. He founded two technology products, Nex Edu (a training center management platform) and Nex Ads (messages, customers and Facebook ad management), and is a co-founder of the Nex Ecosystem.
“The one who builds the ecosystem and shapes product strategy.”
Nex Agency was founded in 2018 on a foundation of communications experience. In the early years, the team worked across many industries – from restaurants, hotels and jewelry to international sports events. That experience taught Nguyen Nhat Nam one thing: doing great marketing for every industry is very hard, but understanding one industry deeply can make a real difference.
Based on that insight, he steered Nex Agency through a strategic shift to focus deeply on growth solutions for education organizations: universities, private schools, language centers and skills training. Nex doesn't just run ads or content; it accompanies schools along the entire learner journey – from discovering the brand, consultation and enrollment to studying, re-enrolling and referring friends.
Working closely with centers and schools, he found that many difficulties lie not in marketing but in operations: scattered student data, missed consultation messages, tuition and attendance still recorded by hand. That is why he founded Nex Edu and Nex Ads – two technology products that solve the bottlenecks marketing alone cannot. Together with Nex Software and the NexGigs platform, these products form the Nex Ecosystem.
Growth marketing for Education & Training
Supporting schools across the entire enrollment journey – from brand positioning, content and multi-channel ads to AI chatbots and CRM.
Training center management platform
Enrollment, scheduling, attendance and tuition in one system; parents get instant notifications via Zalo/SMS.
Messages, customers & Facebook ads
Brings Messenger from many fanpages into one inbox, centralizes customer management and clearly measures ad spend and results.
Connecting businesses with Talent & students
Businesses find young talent for real projects; students get to do real work while still at school.
In his view, an education agency must understand parents, learners, and how schools enroll and operate – things impossible when spread across every industry. That is why Nex Agency chose to focus on Education & Training.
A beautiful campaign that brings in no students is not a successful campaign. The measure he pursues is conversion rate and real student numbers, with transparent reports so schools can see the impact of every dollar invested.
Even the best leads slip away if consultation is slow, data is scattered, and tuition and schedules are managed by hand. That is why, alongside marketing, he built Nex Edu so schools have one unified operating system – from enrollment to student care.
Most parents and learners get in touch by message. When messages are scattered across many fanpages and accounts, some inevitably get missed. Nex Ads was created to bring messages, customers and ad data into one place, helping consultants respond quickly and decide based on data.
Creativity is not “daydreaming”. Every idea, even the boldest, must be built on real customer data and behavior. Technology and AI help the team do that faster and more accurately.
Through partnerships with FPT University, FPT Polytechnic, the University of Foreign Language Studies – UD and the NexGigs platform, he aims to close the gap between the classroom and practice: students get internships and real projects, businesses find the right people, and schools align training with market needs.
Nex Agency signed a cooperation agreement with FPT University Da Nang on hands-on workshops, internships and supporting student competitions.
Representatives of Nex Ecosystem leadership attended the MOU signing with FPT Polytechnic Da Nang at Bee Matching 2026.
Nex Ecosystem joined the 10th Job Fair – University of Economics, The University of Danang.
Personally signed the Memorandum of Understanding (MOU) and Memorandum of Agreement (MOA) with Assoc. Prof. Dr. Nguyen Van Long, Rector of the University of Foreign Language Studies – UD, at UFLS Career Day 2026.
Brand positioning, content, video and multi-channel ads for schools and training centers.
Designing enrollment funnels, learner journeys and performance metrics.
Using AI chatbots, callbots and marketing automation to speed up consultation and conversion.
Digitizing operations with enrollment CRM, class and tuition management, and parent apps.
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