Hoiana WPC Background
International Event Media

Hoiana WPC
Finals 2024

A large-scale visual communications campaign for an international Pickleball tournament, where tech-driven speed keeps pace with world-class rallies.

04 Event days
10+ Media crew
1K+ Photos / Day
100% Real-time
The Challenge

When speed is
everything.

Hoiana WPC Finals brought together hundreds of Elite athletes from around the world. The biggest challenge wasn't just shooting beautifully, but shooting "fast".

International press and livestream channels needed highlight images just minutes after each play. Outdoor competition with constantly shifting light, from harsh early-morning sun to late-night floodlights, demanded top-tier gear and post-production skills.

Challenge Image

"Decisive moments happen in a split second."

Our Approach

The "Nex Ecosystem" Solution

The perfect combination of transfer technology, modern equipment, and an optimized workflow.

Cloud Sync Real-time

Speed is the weapon

Nex Agency set up a wireless tethering system, pushing photos straight from photographers' cameras to a private cloud server. Editors at Basecamp received and color-graded the images instantly.

5m
Turnaround
"Photos hit the Media Hub before the athletes' sweat had dried."

Instant Reels

Produced vertical (9:16) highlight videos right after each set to go viral on the tournament's TikTok/Instagram Stories.

Flagship Gear

Used the Sony Alpha 1, A7S3, and GM Master lenses at 400mm+ to capture every moment from a distance.

Team working
Behind The Scenes

Media Ops Center

Standout moments

Frames that tell a story.

Gallery 1
Action Shot
Gallery 2

1,500+

Final Deliverables

Gallery 3
Gallery 4
Gallery 5

Next Case Study

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