"An international-standard learning environment."
Reaching Gen Z amid
an information "storm"
Admissions season is when schools race to advertise. FPT's challenge was reaching high school students naturally, without preaching.
The strategy: turn dry admissions information into engaging entertainment (Edutainment) that speaks Gen Z's "language".
The "Three-Pillar" Tactic
TikTok Viral Series
Produced 20 short "Life at FPT" videos riding transformation trends and reviewing the canteen and dorms. Used the university's own students as KOLs for authenticity.
School Community Seeding
Drove discussions across 50+ high school student groups. Sparked lively debates about choosing majors and schools to weave in admissions messaging.
School Tour Support
Designed print materials (Standees, Brochures) and produced highlight videos for offline career counseling sessions at key high schools.
Campaign Gallery
Vibrant, passionate, and unmistakably FPT.
TOP 1
Most-loved university brand on social media 2024
