This is a sample solution model Nex Agency proposes for this type of organisation, not the results of a specific client. Every organisation is assessed and the plan adjusted before rollout.
Common challenges
• There are many leads, but most are not ready; consultants call once and give up.
• Each student's country, major and budget are not recorded.
• There is no follow-up plan for people who need more time.
What Nex proposes
• Keep student profiles in Nex CRM: country, major, budget and expected timing.
• Send content sequences by email and Zalo: scholarships, costs, visa interview tips.
• Score leads by actions (opening emails, joining webinars, asking about fees) to prioritise calls.
• Run regular webinars for each group of destination countries.
Rollout steps
1. Define the questions and fields for student profiles.
2. Write follow-up content sequences for each group.
3. Set up scoring rules and task reminders in the CRM.
4. Review monthly and update the content.
Metrics to track
• Email and message open rates
• Webinar attendance
• Leads reaching the readiness score each month
• Consulting contract signing rate
Want to apply this model to your organisation? Leave your details and a Nex Agency specialist will assess your situation and propose a plan that fits your size and budget.