This is a sample solution model Nex Agency proposes for this type of organisation, not the results of a specific client. Every organisation is assessed and the plan adjusted before rollout.
Common challenges
• Ads get many clicks but few purchases.
• The course page is long and lacks a clear learning path and concrete outcomes.
• Nobody follows up with people who viewed the page but did not sign up.
What Nex proposes
• A landing page with the learning path, hands-on projects, schedule and fees.
• A free online open class so learners can experience the teaching.
• Remarketing ads for people who viewed the page or joined the open class.
• Every interested person is saved in the CRM, called by a consultant and offered a time-limited deal.
Rollout steps
1. Rewrite the course content from a working adult's point of view.
2. Build the landing page, add tracking and connect the CRM.
3. Run the open class and advertise it.
4. Run remarketing and call attendees after the open class.
Metrics to track
• Landing page conversion rate
• Open-class attendance
• Attendee-to-buyer rate
• Cost per new student
Want to apply this model to your organisation? Leave your details and a Nex Agency specialist will assess your situation and propose a plan that fits your size and budget.