This is a sample solution model Nex Agency proposes for this type of organisation, not the results of a specific client. Every organisation is assessed and the plan adjusted before rollout.
Common challenges
• Parents choose a kindergarten mainly on distance, how the visit feels and word of mouth.
• Ads are spread thin and reach the wrong areas, costing money but bringing few visit bookings.
• Content is mostly event photos and lacks what parents want to know: curriculum, meals, safety and fees.
What Nex proposes
• Split the campaign into three phases: awareness, visit bookings and enrolment reminders.
• Target parents within a short radius of the school, by child age and the hours parents are online.
• Produce short videos of a school day, meals, learning corners and the teachers.
• Manage the budget and track cost per visit booking in Nex Ads.
Rollout steps
1. Set targets, budget and the enrolment calendar.
2. Shoot photos and video at the school and write content for each phase.
3. Test several ad versions and keep the ones with the best booking cost.
4. Call to confirm visits and send a Zalo reminder before the appointment.
Metrics to track
• Cost per visit booking
• Share of parents who visit as booked
• Share of visits that become enrolments
• Budget spent against target
Want to apply this model to your organisation? Leave your details and a Nex Agency specialist will assess your situation and propose a plan that fits your size and budget.