This is a sample solution model Nex Agency proposes for this type of organisation, not the results of a specific client. Every organisation is assessed and the plan adjusted before rollout.
Common challenges
• Many parents sign up for a trial class but never show up.
• Nobody calls back promptly after the trial, and parents lose interest.
• Nobody knows which trial sessions or teachers convert well.
What Nex proposes
• A short landing page: course overview, trial schedule and a three-field form.
• Automatic Zalo/SMS reminders one day before, two hours before and right after the class.
• Consultants receive the list of families who attended and call within 48 hours, logging results in the CRM.
• Reports on attendance and enrolment rates for each trial session.
Rollout steps
1. Standardise the trial lesson and what students take home.
2. Build the landing page and connect the form to Nex CRM.
3. Run ads to the landing page for each trial session.
4. Review the numbers weekly and improve the consulting script.
Metrics to track
• Cost per trial sign-up
• Trial attendance rate
• Trial-to-enrolment rate
• Time from trial to consultant call
Want to apply this model to your organisation? Leave your details and a Nex Agency specialist will assess your situation and propose a plan that fits your size and budget.