This is a sample solution model Nex Agency proposes for this type of organisation, not the results of a specific client. Every organisation is assessed and the plan adjusted before rollout.
Common challenges
• Messages from the fanpage, Zalo and website forms are scattered, and consultants reply slowly in the evening and at weekends.
• Nobody knows which leads were called, which need a call back, or who is in charge.
• Ads run constantly, but no one can tell which channel brings real students.
What Nex proposes
• Connect the fanpage, Zalo OA and website forms to Nex CRM, tagging every lead with its source and campaign.
• A consulting chatbot answers common questions (fees, schedule, level) and invites parents to book a placement test.
• Leads are assigned to consultants automatically, with call-back reminders and notes for every conversation.
• Weekly reports: new leads, test bookings and paid enrolments by channel.
Rollout steps
1. Review the current consulting process and the questions parents ask most.
2. Set up Nex CRM, connect the channels and write the chatbot scripts.
3. Train the consulting team, run a two-week pilot and fine-tune.
4. Run ads that are measured down to each lead and optimise every week.
Metrics to track
• Time to first reply
• Share of leads booking a placement test
• Share of tests converting to paid enrolment
• Cost per new student by channel
Want to apply this model to your organisation? Leave your details and a Nex Agency specialist will assess your situation and propose a plan that fits your size and budget.