This is a sample solution model Nex Agency proposes for this type of organisation, not the results of a specific client. Every organisation is assessed and the plan adjusted before rollout.
Common challenges
• Posts are mostly classroom photos with little engagement.
• Parents want to see what their child will be able to do after a few months.
• The centre has nobody to plan, film and edit content regularly.
What Nex proposes
• A content calendar: student progress, practice tips, behind the scenes of performances.
• A crew films and edits short vertical videos at the centre on a fixed schedule.
• The best-performing videos are promoted to parents in the area.
• Ads lead to messages or a trial-class form, measured again in the CRM.
Rollout steps
1. Agree on the centre's positioning and visual style.
2. Film the first session and edit a sample set of videos.
3. Post regularly on each channel and track which videos are watched longest.
4. Promote the best videos and optimise every week.
Metrics to track
• Views and average watch time
• Course enquiries from videos
• Cost per trial sign-up
• Trial-to-student rate
Want to apply this model to your organisation? Leave your details and a Nex Agency specialist will assess your situation and propose a plan that fits your size and budget.